Sherrie Goebel

Nitro of Frankfort
220 West Main Street
Frankfort, KY

Our store-y
You made it! You found us and we couldn't be more excited about it. Why? Because my team and I are on a mission to introduce ourselves to every fashionable lady in Kentucky! 

My name is Sherrie Goebel and I own and operate Nitro of Frankfort, a unique ladies apparel, gift and accessories shop. It's been quite a journey getting this 120 year old building stuffed full of the best boutique lines. Let me tell you about it! Scroll down.
Onward and Upward!

Today Nitro is a growing and changing company... which is a good thing! We operate our wonderful store in historic downtown Frankfort Kentucky: Nitro of Frankfort. We carry lines like: Vera Bradley, Spartina, Fresh Produce, Brighton, Escapada, Ginger Snaps, Nitro Ladies Apparel, and much more. Most first time customers are shocked with how big our place is and all the inventory we carry.

I'm also very focused on growing our presence in the licensed wholesale apparel markets! We recently acquired 10 new universities to share our signature rhinestone decorated knit tops. We design and decorate our line in Versailles, KY! Nitro USA, Inc. is my wholesale business which means we sell directly to retailers. Our line is sold in retail stores around the country, including our own: Nitro of Frankfort! We stock a huge selection of S-3X ladies apparel for the loyal Kentucky Wildcats or UofL Cardinals female fan. 

Nitro of Frankfort is located at 220 West Main Street in Frankfort, KY. We're open M-F 11-6, Saturday 11-5.

Call us at 502-226-2400

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How did I get into this?
You could almost say I was born into the fashion, retail, wholesale BUSINESS. The Duncan's (my maiden name) were an entrepreneurial family. The Duncan's have owned several successful businesses: Auto Dealerships, Saw Mills, Wood Stove Distribution, Real Estate and more. I attended High school in Louisville, KY. I studied commerce in college at UofL/UK/Toledo, got married, moved, moved more, then found early success in the salon and spa business in Richmond, Virginia. My son showed up about this time. (He works with me now!) A few years and a new knit apparel business later my daughter made her appearance! Life moves quickly, my husband and I had the opportunity to come home to Kentucky, we couldn't say no. In 1995 we moved to Versailles, KY and I started Nitro USA, Inc. with a focus on things Kentucky ladies would love.

Nitro's first location was in Midway, KY. We started as and still are a wholesale and retail apparel business that focuses on all things Kentucky: UK, Derby, Equine, Fashion, and more. In 2000, we moved and became Nitro of Frankfort! Nitro of Frankfort now offer the best boutique apparel lines, Nitro collegiate apparel, Derby Hats, and much more! 

We need you!
You might be thinking, "well that was interesting... but, now what?" Well I want to personally invite you to put us to work for you! Become part of this story! You're going to love shopping at Nitro of Frankfort, it's where I put all of my knowledge and experience to work offering nothing but the best selection for our customer. I hope you'll become one!

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